It used to be that entering an industry was much more difficult. People within the industry had a vested interest in acting as gatekeepers. When someone acts as a gatekeeper to their profession, they are essentially setting up a system of checks and balances that new recruits must satisfy. Sometimes, this was a very personal process. This is most apparent with the apprentice system. An apprentice would be trained and taught everything by a master, and of course, be heavily influenced by their style. Finally, the master would approve the apprentice, who would become a master in and of themselves. Sometimes this process was far more hands off. University and college degrees are an approval by a very large committee, with the main thing in common being the standards by which a person’s work is judged, as opposed to a one on one yay or nay decision. However, there are many factors that have disrupted this style of gatekeeping. Now, there are all sorts of ‘untrained’ artists, writers, and other tradespeople entering the field. These people can earn money through e-transfers and the devotion of dedicated patrons. This is especially apparent in visual mediums. Go on Tumblr and DeviantArt and you’ll see artists with unique styles bursting out of the scene with bright pieces and odd adaptations. Meanwhile, most people still prefer the route of going with a trained, reliable, and accredited graphic designer. In a city like Toronto, this choice is even more difficult, as you have access to so many people in either specialty. Which one comes out ahead – the corporate minded artist, or the free spirit on Tumblr? Read on for a view of the pros and cons of each style.
Making a living off your own art on the Internet is, sadly, not a meritocracy. There are many talented artists who never managed to find an audience. There are also artists who you might think lack the right skills, but have managed to capture the love of an audience. What’s the difference between these two artists? If skill isn’t enough to make a living, what is? Ultimately, you need to have dedicated fans. For instance, R.K. Milholland never knew that his webcomic Something Positive would garner a huge readership of fans. His readers’ generosity ended up paying his bills, and he was able to turn his comic into a full time job. While this isn’t attainable for everyone (Something Positive has a readership of hundreds of thousands), online artists can get fans through persistence and quality. They say you need one thousand ‘true’ fans who will give you $100 a year on merchandise. Many of these artists showcased on platforms like DeviantArt and Tumblr have earned their one thousand true fans. However, a graphic designer must stick to a corporate standard. The client’s word is law, and they must work with that. This leads to indie artists and corporate designers having completely different skillsets. An indie artist has forged their own unique style and voice, but a designer has learned to give the client what they want. This means that the corporate artist is more flexible and likely more equipped to step outside their comfort zone to complete a campaign.
When an artist online has a unique style and voice, they assume that anyone who hires them for a job wants their work in that style. This assumption makes sense: If you post ten thousand nature watercolors online, and then someone hires you to produce a sleek digital image of a futuristic dystopia, that’s a big issue. However, sometimes an indie artist will stubbornly stick to their style even when the project calls for something slightly different. You may love an artists unique voice, but some campaigns require the artist to simply carry out your vision. A graphic designer has the skills to make the campaign yours, and their skills just deliver the message. Having creative differences with an indie artist is usually a road to disaster for small businesses.
Any designer worth their salt has faced the experience of sitting down at their computer, facing a blank screen, and having no inspiration – yet grabbing their mouse and getting to work. A graphic designer has learned that their work is only 1% inspiration, and 99% perspiration. If an image isn’t quite coming together, they know tricks on how to make it work. Meanwhile, an indie artist may not have developed this skill. When an artist is beholden to no one but his or her fans (who adore them and would never hold their feet to the fire), they may struggle with artist’s block. When your campaign needs to go to the press, you need a designer who can come through and deliver. An indie artist may not be able to fulfil that for you. Take the safe route and choose an artist who has proven themselves ready to smash through creative blocks.
Toronto is full of talented artists. We see their work online, or on a wall, or in a gallery, or at a convention, and think “isn’t that beautiful?” Some small business owners are so charmed by the work of indie artists that they consider hiring one for their company. However, if we compare indie artists to a graphic designer, they can fall up short. It makes sense for businesses to go with the more reliable and flexible choice. While indie artists have cultivated unique styles that really stand out, you may not be able to rely on them in a pinch. When it comes to your business, you should take the reliable route over the unproven one.
Street artists are a misunderstood bunch. While many people view them as rebels or anti-social, these individuals are genuinely talented people who can turn buildings into canvasses. Of course, there needs to be regulation of what they paint, but there is no denying how graffiti can transform an otherwise dull wall, into a vibrant art piece. However, there are those who are not urban dwellers who have an appreciation for graffiti art.
Yes, suburban dwellers are increasingly using graffiti art to decorate their garage doors. While it may sound outlandish, the use of graffiti art- when used appropriately- can make residential garage doors eye-catching, including your own. The important thing to remember, is that such decor is not for everyone, and you should use caution if you consider the use of graffiti for your garage. Like all things, the use of graffiti art is one that requires balance since it can ruin your garage door appearance.
You have to keep in mind that spraying graffiti on your garage door will garner looks. However, you don’t want the kind of attention that brings about regret. So questioning whether garage door graffiti is a good or bad idea is a worthwhile inquiry. It’s also a tricky inquiry since you have to find the answer yourself. However, the decision is one that doesn’t have to stumble you. Consider a few factors first.
Your Neighbourhood – You might not care too much about the criticisms of others, but you should consider your neighbours and surroundings. The use of graffiti on your door may not resonate well others and it could even attract the wrong crowd. Don’t forget to take the law into consideration as well. If you live in certain housing units, graffiti of any kind may be illegal even if sprayed on your own property.
Your Personal Taste – If those around you don’t mind your experimental taste, then the next thing for consideration should be what you want to paint on your garage door. There are limitless possibilities. You might want a portrait of a person or a landscape. You might want to have animations that look like they belong in a cartoon. Aside from the artistic rendition of your choice, you need to figure out how the artwork will complement the appearance of your home. This is a very important factor to think about, because you don’t want to undergo the arduous tasks of having to wash off a canvass that doesn’t look good!
Your Artistic Ability – Finally, you need to be 100% honest with yourself. Do you have the artistic and technical ability to execute your garage door art piece? If not, spare yourself embarrassment and disappointment by hiring an actual graffiti artist. This piece of advice seems like a no-brainer, yet there are so many examples of people who become a little too confident in their “abilities”.
Consider these above-mentioned factors, and you’ll know whether the “graffiti for residential garage doors” is a trend you should adopt. Also, consider the opinions of your family members, especially your significant other. While you may think that street art is the perfect way to adorn your garage, your spouse’s opinion might sit on the far opposite of the spectrum.
You might still be quite skeptical of graffiti on a garage door. This can be a huge concern if you plan on selling your home one day. After all, not everyone will appreciate a garage door that’s painted with symbols, graphics, and portraits. However, proof exists that graffiti art on garages and on building walls garners more positive reactions than most people realize.
“London Riots” – In London, UK, British graffiti artist, Stik, painted a garage door mural entitled, “London Riots”. The painting depicts three stick figures standing against a yellow background, and has been lauded by as an “important work of social commentary” by art expert, Andrew Lamberty. The painting has received plenty of praise from others, and an antique dealer even offered to pay £50,000 for it!
Murals in Toronto – Despite the ongoing efforts to clean graffiti in Toronto, the city’s Ossington Avenue will receive an urban makeover by means of spray paint. Funded by ProAction Cops and Kids, the initiative allows young graffiti artists to paint murals on unkempt garage doors on the Ossington laneway. The reception has been positive and property owners have been quite supportive of the project.
Although the above mentioned examples are not residential projects, they still demonstrate the positive impact that graffiti can have on others. The tasteful use of graffiti can give garage doors, whether they are residential or not, an artistic flair that others will appreciate. Likewise, you can transform your residential garage doors into an artistic canvas, with care and consideration.
Remember how it was mentioned earlier, that you should hire a professional if you are not an artist yourself? Let’s explore the importance of this a bit further. You can look at graffiti as either art or vandalism. When you think of graffiti as vandalism, you most likely think about the foul language and gang symbols that are sprayed on walls on which they do not belong. There is nothing to appreciate about such renditions.
However, if you have ever seen a wall that looks like something you would find in a magazine, a blog, or a gallery, then what you have witnessed is more artwork than it is vandalism. By involving an authentic artist, you will ensure that your garage door looks like an artistic portrait, rather than a wall of misplaced symbols.
If you’re looking for an exciting way to decorate your garage, then graffiti art may be a worthwhile experiment for you. It is unusual and you will standout, but the same could be true even if you decided to use ‘normal’ decor options. What matters is how you approach it, and it’s important that you think it through first. More importantly, make sure that you are not violating any bylaws and always remember to gather the opinions of those closest to you. Residential garage doors don’t have to be boring and graffiti can be a great way of filling them with excitement. If done well, you will have the satisfaction of seeing your own art gallery right on your driveway.
Oh, if only you could be a kid again for just one week! Do you ever feel that way? That wish probably arises when the stress starts to stack up higher than your report pile. Just about everyone misses the swaying of the swings as the breeze blows through their hair. Conversely, who doesn’t reminisce about the sharp turns and steep drop of what seemed like the gigantic slide? There’s no reason to feel like the longing to relive those nostalgic moments are signs of immaturity. In fact, that same desire for childlike playfulness could be the ingredient needed to infuse some energy into your brand.
In the fierce world of business, it’s hard to imagine why one should adopt such a carefree approach to branding. However, this mentality has its place, especially since the majority of companies present themselves as ‘corporate machines’, and thus alienate their customers. On the other hand, the ability to project your brand as a ‘fun-loving’ persona allows you to reach the hearts of your audience. The next step to brand loyalty, is building a community with your audience so that they feel welcomed by your brand, and a Toronto marketing company makes this possible. Before we discuss these methods, however, just what does it mean to be playful in a business sense?
You can liken a playful nature in business to the way that children learn to count numbers or learn new words. Although the activity involves play, they are still learning essential skills that they will need as adults. Games that involve the imagination help kids build their creativity and the boundless energy they expound on playgrounds help them to build coordination and body awareness. You most likely wouldn’t argue against these activities since they benefit kids.
With those thoughts in mind, why should you think that these forms of ‘play’ have no benefits to business? After all, doesn’t business require you to learn new skills, exercise creativity, and utilize good judgement by means of market awareness and coordinated strategies? If your answer is yes, why should your method of acquiring these skills resemble the humdrum commute from a rush hour commute? Why not add some detours and nice scenery in the process?
Admittedly, you might still need some further convincing for you to adopt that childlike attitude. A few examples can show you how some brands abandoned an overly corporate image for a more personable presence, with success.
Oreo: To celebrate the 100th anniversary of the legendary cookie monster (excuse the pun), the brand’s creative masterminds launched a campaign entitled the “Daily-Twist”. Thanks to the amalgamation of some visionary ad agencies, including Draft FCB New York, 360i, Weber Shandwick, and MediaVest, the 100 day campaign hit the pop culture stream with huge success. Every day for 100 days, images of oreo cookie creations rendered by fans were posted to a series of social media channels. The images ranged from bold to bizarre and hilarious to awe-inspiring. Some of the standouts were commemorations for the Mars rover landing, Elvis Week, and Gay Pride.
Google: You’re probably familiar with Google’s fun side when you occasionally find it’s famous letters transformed into an illustration or interactive game. Let’s be honest about this one. Don’t you smile, laugh, or perhaps even tweet about the ‘awesomeness’ of the day’s doodle? Then that alone stands as another example of brand playfulness and its power. It’s common to see a Google Doodle as a trending topic on various social media channels, and perhaps it’s a source of morning entertainment and inspiration for those with a long work day ahead of them!
So what can you learn from these two examples? While you don’t need to coax your audiences with gimmicky versions of the above-mentioned campaigns, you can certainly find unique experiences that build relationships with your audience. A marketing company in Toronto makes this possible due to their understanding of cultural happenings and social phenomena which continue to grow in popularity.
Of course, there is a need for boundaries when it comes to the execution of a fun, yet professional approach to branding. The idea of brand experimentation is paradoxical. There are no rules on how to take risks but there can be wrong and right ways to do it. However, a Toronto marketing company can make the risk less hazardous with their creative expertise and strategic insight.
Storytelling – Have you noticed that a lot of brands have their products featured in short films? There are also brands that take a journalistic approach and feature segments about real people in dedicated magazines and blogs. Storytelling is one of the oldest yet most effective ways of connecting with others, and you too can find ways to engage your audience by means of both fiction and non-fiction.
User-Generated Content – Can’t think of a way to get people involved with your brand? Why not challenge them to create and put their own spin on your products or services? Many companies make use of contests and competitions that allow their audiences to contribute to the brand while rewarding them in the end. Not only will your audience feel like they’re apart of your company, but they will stick with you as the brand name matures.
Live Experiences – If you have the means to try something that’s truly ‘out of character’, you might decide to try and execute a live event that attracts large-scale attention. It could be a concert, televised stunt or a physical game that involves the collaboration of many people. These live experiences take branding to a level of interactivity that virtually no other form of communication can rival. You can even expect to leave a lifelong memory and impact, in those who experience your brand physically.
It’s time for today’s business owner to take a more adventurous approach to managing a brand. Although the suited, sushi-eating culture of Wall Street has its allure and significance, there are other sides of the business world that offer a more colourful journey through the corporate landscape. With the help of a Toronto marketing company, you can achieve brand loyalty by means of strong emotional bonds- friendships created by means of your brand’s outgoing and jovial personality. Just like a class clown who brought laughter to an otherwise dull class, your brand can bring excitement to an otherwise dull market. Of course, you can bring the excitement without looking like the class clown. If you learn to look at your business practices in a more playful manner, you’ll discover some pretty unique ways to present yourself- an essential skill in this increasingly competitive world!
Microsoft Word is the de facto word processor for most people. We start using Word in school, typing up our assignments and turning them in. After we’ve mastered writing poems, stories, and short essays, we test our skills further by going to secondary education. You may start to use Word for writing more complex pieces such as white papers, comprehensive papers, or even your thesis. Once you’ve gotten those skills down, then you are likely feeling quite competent to use Word in the office at your career. Most people can use Microsoft Word quite competently without making any major mistakes. However, they do end up wasting some time doing things the wrong way or the long way instead of using more speedy alternatives. When you know the ins and outs of Microsoft Word, the work day can zip by much faster. You may even earn some recognition from your superiors! Microsoft Office training is a great way to harness all the hidden secrets and mysteries of Word that you never would have learned otherwise. Here is a sampling of those exciting and time saving tricks and tips that you can use every day at work.
If you have a sentence heavy with formatting and you realize you need to re-do it from scratch, redoing each individual piece of formatting can be a pain in the butt. Luckily, hitting Ctrl and Space Bar allows you to remove all formatting immediately.
Adjusting paragraphs can be a pain. Moving it up and down is one thing, but making other adjustments is more tricky. Luckily you can move a paragraph in, out, up, or down with this easy solution. Use Alt+Shift+Whichever arrow key is necessary. Right and left will increase or decrease the indentation level of a paragraph, while Alt+Shift+Up or Down moves the paragraph up and down.
Want to adjust font size quickly? Changing the font size of an entire document is easy peasy (just hit CTRL + A then adjust the font size from the menu). However, if you’re working on a formatting heavy document that is designed to be presentable and easy on the eyes, then you likely have varying font sizes throughout the entire document. You can quickly increase or decrease font size of selected text by using Ctrl + Shift + > or Ctrl + Shift + <.
If you’re typing and you want to keep words together instead of breaking them up, you might be frustrated with Word’s habit of separating words that are commonly used apart. If you want to keep your words together like happy friends, then hold down Option + Space where the text would normally break apart. This will keep it as one phrase and make it immune to auto correct.
Do you want to have a toolbar that has tools and commands you find useful? No problem. You can set up the Quick Access Toolbar (the menu in the top left corner) by clicking the drop arrow on the right. Add the things you find useful and have them at the ready for those big projects and long nights at the office.
The format painter tool is a neat trick that allows you to replicate the formatting of one part of a document and put it in another. This is really helpful when you’re working with larger documents and huge projects. You save time as you don’t have to worry about manually redoing each section of a document. Select the text that you’ve perfectly formatted, and then click the ‘Format Painter’ toolbar button. Select the text that you want to format to complete the process. If you want to do multiple formatting replications in a row, double click the format painter button and you can change multiple areas of the document in one go.
Keep your paragraphs neat and tidy when Word gets picky with these menu commands. Word is infamous for breaking pages in the wrong place, making printouts of your documents troublesome to read and requiring tedious, time consuming fiddling. You can also end up with troublesome ‘widow’ and ‘orphan’ lines that sit, alone, at the end or beginning of a paragraph. Here’s where you should open the Paragraph options. Check ‘Keep with Next’ and ‘Widow and Orphan Control’. Your paragraphs will tidy themselves up and automatically clean up any awkward formatting.
Do you find yourself constantly alt tabbing to check the dictionary or thesaurus? Word keeps a dictionary and thesaurus in the document, as well as translation tools for thirteen other languages. Use Shift+F7 to bring these tools up after selecting a word and you can access all the synonyms or definitions you need.
Speaking of alt tabbing, sometimes you can’t help yourself from checking Twitter, Facebook, and other distractions. Full screen mode is the answer to that solution. Go to the View menu and select the Full Screen option. Your document consumes the screen and is designed to be easy on the eyes. You can tune out the rest of the world and get your job done easily this way. Finding yourself aggravated? Click exit or hit escape to go back to normal.
When you’re working hard at the office, you want to spend as little time as possible looking through fiddly commands or fighting automatic Word formatting. That’s where Microsoft Office training comes in handy. You will learn tools and tricks that ease the grind of your big projects and little tasks alike. Whether it’s quick keyboard commands or hidden menu settings, you’ll love being able to shave dozens of minutes off every work day. Use the saved time to work on your own projects or launch a new initiative. It’s all in your hands!
It was only a few years ago that the world seemed like this huge and sometimes inaccessible place. Nowadays, all you have to do is ‘click’ and ‘send’, and you can connect with someone on a different continent in no time. The same now goes for online gaming. In an instant, you can connect to other gamers for hours of collaborative or competitive thrill rides. VOIP software programs designed for game chat make online gaming even more of an experience, and hosting Mumble is a great way to make the game feel more like an adventure.
When someone who travels far tells you about their long flight trip and subsequent jet lag, you might feel less than enthusiastic to travel to that place. But when it comes to online gaming, there you need to not worry about such issues. Let’s say you live in Eastern Canada. While you are in the middle of a battle or a free roam, you might come across a player who lives in the Mediterranean or somewhere in the Pacific. Even though you may be oceans apart, the instant interaction between you and that person makes it seem like you are right beside each other. Amazing isn’t it!
Aside from the obvious thrills of facing both friends and strangers from around the world, there are other aspects of online gaming to embrace. As you already know, online gaming is more than just a hobby, but it is a community experience that is really part of a lifestyle. Online gaming offers experiences that go beyond the seemingly mundane process of logging in, joining a battle or some free-roam session, and then signing off hours later. This is especially true when facing off with other gamers who reside on other sides of the globe.
Online games present a sense of community that is unrivaled in many ways. It is common to see gamers having their own little events, hangouts, parties, and occasions which serve as a nice complement to the gameplay of their favourite games. For example, if you befriend some other gamers in another region, they may take part in certain ‘get-togethers’ and may thus extend an invite over to you. However, what happens if those players live in a completely different time zone? While they party away at their online event, you might need to catch your ‘z’s’ because of school or work the next morning.
However, that doesn’t mean that you will be confined to a lonesome existence online. When hosting mumble, you can access players from other regions who not only share a similar schedule as you, but also who take part in activities similar to those who you cannot reach due to time differences.
Another thing you can appreciate about hosting mumble for online multiplayer purposes is the likelihood of you finding both like-minded players and those you want to challenge. Thanks to the server, you can identify a prospective teammate or a group of individuals you will like to battle.
You can even take this further by identifying players by the way the play. For example, you might consider yourself to be a ‘hardcore’ gamer, and you might therefore want to look for others who have a similar level of passion that you do. Perhaps you live in an area that doesn’t have that many hardcore gamers. There’s no need to fret! You can easily find who you are looking for with a quick search. It’s the same deal if you are looking for a player who is more casual or even an aspiring professional.
Earlier on the in the article, we made reference to jet lag. As you already know, lagging is something that is sometimes unavoidable in the world of gaming. However, thanks to Mumble’s special codecs, there is no need to worry about distance and the quality of communication. The makers of Mumble designed the software in such a way, that latency is very low. Many people have commented on how effective the software is against delayed communication, so you’ll certainly be happy with the fact that long distances won’t hinder your audio quality.
If you’re looking for the thrill of taking your online gaming to the next level, then consider hosting mumble to immerse yourself in the community. You’ve most likely heard people describe the vastness of the world and all of the things you can experience. While it’s true that gaming isn’t the best way to experience this, you can have some fun experiences by means of gaming. You’ll meet interesting new people, some who are just like you and others who are completely different. No matter who you meet, it’s important to have fun because online gameplay with others from different parts of the world will bring you memories that last for life.
Everyone has their own taste. Many people like to look to the media, or to their style icons, and adjust their tastes accordingly. These people are usually on point and very well put together, wearing styles, fashions and cuts that are approved by the smartest designers in the fashion world. Their homes also look like they’ve been ripped out of the pages of a decorating magazine. What’s the problem with this kind of style? It’s the same look that hundreds, thousands, and even millions of other people are imitating! It’s also good to remember that what looks beautiful now can be hideous ten years down the line. Think about the fashion of the 1980s. It’s certainly memorable, but for all the wrong reasons! We may be thinking the exact same thing about the styles of 2013. Fashion extends past clothing – it also applies to your patio sets and outdoor furniture. You may think that the current styles, materials, and colours of outdoor furniture just aren’t your speed. You might look longingly at things that were all the rage years or decades ago, on the other hand. If you find yourself looking at vintage furniture styles, skip the closest shops. While convenient, these places won’t have too much for you, and you’ll likely leave with a heavy heart. Instead, try an outdoor furniture outlet for a wider selection and more variety. You can walk away with an outdoor set in the vintage style of your dreams! Read on for more details on how you can take advantage of the deals at outlet stores and find furniture that suits your tastes.
Going to a store that’s close by is certainly convenient, but there are issues that you might not expect. A store in a city has to be a certain size due to a variety of reasons, both practical and financial. There’s only so much space in a city, with all of the competition from other stores and real estate. Not to mention, the cost of having such a huge property would be enormous. It’s simple supply and demand – there’s far too much demand for city real estate to supply that much land to just one store. When you keep the costs of city real estate in mind, it also makes sense that there can’t be that much selection. There’s a finite space to fill, and so they choose to have the most popular and fashionable styles. If you want to find something that is a little offbeat, vintage, or unique, an outdoor furniture outlet is an awesome choice. Outlet stores are built far away from cities, meaning that they don’t have to pay huge costs and can stretch out far more. The selection is unparalleled, meaning it’s easy to find the patio set of your dreams.
Fashion is fashion because it’s popular. Everyone on your block probably has the latest furniture all lined up for their backyard. The problem is, something can be gorgeous on its own, but when its next to ten million of the exact same product, the impact is diluted. Meanwhile, your gorgeous vintage furniture will be truly unique. Who needs the latest and greatest when you can have something bright, interesting, and truly ‘you’? Don’t follow the crowd when you can stand out and go your own way! Find the furniture that every neighbour will secretly envy by visiting an outdoor furniture outlet.
Following the trends can obscure your personality. If you’re the kind of free spirit who scoffs in the face of modern fashion, then you’ll stand out from the crowd. Think about it this way: there are a million gorgeous women in Hollywood who all mix together because they’re all blonde, tanned, and wear the colours and cuts of the season. Meanwhile, Dita Von Teese is a model who rose to fame because of her pale skin, black hair, and vintage style. Translate that boldness into your furniture set. An outdoor furniture outlet should have everything you need. If your home is decked out in vintage styles and colours, why should your outdoors be any different? A mismatched indoors and outdoors can be aesthetically displeasing; having them match is far more gorgeous. Take the style of Von Teese and apply it to both sides of your home. You’ll love the results.
After searching through stores that are close to you, it’s understandable that you might start to get discouraged. You’ve looked and looked, but there’s just nothing that suits your tastes. Maybe the set of your dreams will never show up, and you should just give up and get something normal and nice. Banish these thoughts! You can get the set of your dreams that makes you truly happy. The outdoor furniture outlet was created to cater to people who are sick of limited selection and too high prices. You will be able to find something that makes you happy, not something that fills up a salesperson’s pocket or just gathers dust in your backyard.
Summer is rolling around, and you’re likely looking at the empty spot in your backyard, or on your patio, or your balcony. You’re thinking about how you could fill it up with some outdoor furniture. This is a common desire, but the problem is that if you go to a local store, there’s only a limited display. These stores have less real estate due to the high price of urban land, and you’re likely going to be limited to only the most fashionable and recent pieces. If you prefer vintage outdoor furniture and styles that some people would require dated, you’re in luck. An outdoor furniture outlet is likely to have what you need without breaking the bank. You can search through a huge selection of furniture and find something unique and special. Your neighbours will be jealous at your truly gorgeous backyard, and you’ll love lounging on furniture that you picked out. Enjoy your summer!
Throughout the day, people walk by hundreds of posters and ads without paying them much attention. When they browse the web, they probably come across websites that hold their attention for less than a second. But then the unspeakable happens. They come across that poster or website that makes them pause and makes time disappear. If someone were to ask them why they think this happens, they might say that “it just looks cool” or that “there’s something about it which they can’t explain.” However, you as a designer can learn what they don’t recognize and use this knowledge to hook them every time.
Many of these ‘hidden qualities’ fall under a term known as ‘visual rhetoric’. Along with other design techniques, a graphic design course can teach you how to make effective use of visual rhetoric. If this all sounds like an over thought concept created by some awkward scientists, you’ll be surprised at how often they are used, and how effective they are at persuasion. So don’t dismiss their power!
Visual rhetoric is a theory that describes how visual images communicate with viewers and the effect they have on them. It’s just like the rhetoric devices (i.e. similes, metaphors) you learned about in your high school/university literature classes, except it deals with visuals. You most likely know a few of these devices, and there’s a good chance that there are examples all around you. They abound in movies, T.V shows, paintings, photographs, advertisements, and yes, design. A graphic design course can introduce you to these everyday devices, and give you tips and tricks on how to use them to strike an emotional chord with viewers.
One of the rhetorical devices you are most familiar with are metaphors. In the verbal sense, metaphors are direct comparisons of two unlike things. She is a willow- is an example of a metaphor to paint a vivid image of a tall and lean woman. In the visual sense, metaphors serve the same purpose, but do so with images.
For example, let’s you are designing a website or poster for a bank or financial institution. You could use a chess board with financial options written in the squares, and you could have a chess piece that represents a person. This visual metaphor would illustrate how financial planning can be tricky. You can use this everyday scenario as a way to tell prospects that the bank or financial institution will “help you make the right move.”
If you’ve ever been to an art gallery, and saw a weird painting where a winged clock flew across a dinner table that looked like a desert, then you got a first-hand glance of surrealism. This visual device is all about surprise, and therefore, uses juxtapositions and bizarre twists to images that may leave one scratching their head. It’s easy to conclude that such a technique is reserved for goofy, eccentric artists who are looking for their big break. But think again. Some of the most successful advertising and marketing campaigns in recent years have used surrealism, such as the Old Spice campaigns.
Now let’s say you were commissioned to design a website or poster for a kids play place, you could probably use a surrealist approach. For example, you could turn a giant tree and its branches into slides and swings like what you see on a playground. These wacky visuals can do wonders for such a brand since these are the types of images which spark excitement in bouncy and eager kids. Remember, once you get the kids excited, there’s a good chance that parents will be interested too.
For the non-designer, the word “gestalt” might sound like it belongs in a nutrition guide. If you are a self-taught designer, you might not recognize the term either. As a reminder for all, it is a German theory that originates from the Berlin School of Experimental Psychology. In German, it means “essence or shape of an entity’s complete form”. The theory explains how the brain and eyes try to organize pieces of an image into a whole picture. Gestalt principles include similarity, continuation, closure, proximity, and figure/ground.
If a company approached you to design their logo, you can make excellent use of gestalt principles here. For example, the logo for an environmental company can be a leaf. Using the principle of closure, you don’t even need to have the leaf fully illustrated- a few lines can do the trick. Naturally, the viewer will perceive the incomplete illustration as a leaf. You can use Gestalt techniques to produce symbolisms, hidden meanings, and even philosophical statements that resonate with viewers and stay in memory.
If you enjoyed cartoons and books where the main characters were talking animals, then what you witnessed was the use of personification. Also known as anthropomorphism, personification gives human characteristics to non-human things. These could be objects, machines (Thomas the Train), animals, plants, and even celestial bodies (the sun wearing shades while it smiles).
Let’s say you were designing a webpage or poster for a store’s electronic recycling program. You can illustrate an outdated Blackerry or iPhone, to make it look sad and lonely. While it seems like a childish idea, adding this human element can subtly make people feel the need to give the outdated item ‘life’ beyond the storage closet. It’s a much more effective than simply telling people, they should recycle their old electronics. Viewers will actually feel sorry for the object since they too know what it’s like to feel alone at times.
In each of the examples listed, you can see that these visual techniques can leave an impression on the person who sees them. While they may not realize what’s happening consciously, the effects can trickle down into their subconscious and stay there. Remember that good design is effective branding, and that means that your visuals have to stimulate action. A graphic design course will incorporate these visual techniques to help you understand how you can have better control over how your design motivates people.
Design that uses these techniques create the following:
The next time you hear about ‘visual rhetoric’, keep in mind the power that it can have on your viewers. Whether it is a website, a poster, or even a business card, the use of visual rhetoric can have a striking impact on those who see it. Remember, that impact could be the extra push you need in order to convert a visitor to a prospect or turn a viewer into a believer. With the lessons of a solid graphic design course, you will learn how to use these visual techniques to your advantage. Not only will you make your clients happy, but you’ll also be proud to know that your work has an effect on others!
Let’s say you sell a hot product or service. You know it’s solid, because you have those repeat customers you speak to or see every week. But yet, you feel like your business has no ‘bounce’ or excitement to it. It’s almost as if your business questions the meaning and purpose of its life. That’s not a great start if you want to see your business grow into something larger. If your brand is in a stagnant state, you need to put it on a trampoline- a creative one that is. How do you accomplish that?
The answer is simple. A Great creative design agency in Toronto is one of the key foundations for a business that commands attention and thrives in the crowd of competitors. In fact, uninspiring design could be the reason you may feel your brand lacks that “wow” factor. If you want to match the bigger brands which swim around you, the need for your brand to have captivating design is essential.
If the phrase good design had a definition, it would probably take up several pages in the dictionary. Design has always been and always will be a subjective field. However, there are some universal principles that all good design adheres to, and a creative design agency knows how to apply these principles to your brand.
It’s important to know what good design entails, but it’s also important to know what good design accomplishes. The business world is an ocean, and if you are a small business, the bigger brands are sharks who can swallow you whole. Aside from a solid strategic plan, good creative design gives your brand the edge to survive the food chain.
Sure, money is the deciding factor and lifeblood for many things in life. It doesn’t matter where you are located on the socioeconomic tower, there’s a good chance that you would still like to see a bit more cash in your pockets. But when you take a deeper look at why people want more cash, you’ll realize that there is much more to money than a mere thirst for paper bills.
It’s all about the emotional wants of humanity. At the end of the day, people want to feel better, more esteemed, and they want to feel that they have a higher purpose beyond the daily grind. You’ve most likely heard a thing or two about Maslow’s Heirarchy of Needs. The desire for money rests on the second level of the pyramid, which is a level associated with the need for security and safety. Really and truly, money is a motivating force for the true desires of people, which rests on the highest levels of the pyramid.
As you move up the pyramid, there is a shift into more social and emotional territory. We humans are highly motivated by our own desires and the standards of others around us. That’s why we spend a lot of money on fashion, beauty, health, fitness, and lifestyle brands. That is also the reason why we seek escape through art, entertainment, and sports. That is also the reason why we are so visual, and put great design and aesthetics on a pedestal.
No one can resist the visual attraction of great design, and if you look at many of the world’s top brands, you can see that they have a strong visual component to them. Likewise, look at your brand in the same manner. This should give you an insight why strong, creative design agency in Toronto can make your brand something engages people, and provides them with a reason to want to get to know you.
Some people are okay with doing things the way they’ve always been done, and other people find great value in old traditions. Most of the time, we don’t worry about traditions or the past, and we go about our lives in a way that works for us. However, weddings are a very special occasion that require more than just a normal approach. When we women wed the man of our dreams, our families can come from all around town or even from around the globe. The bride and groom invite their closest friends to see them exchange vows and join in a union. The whole ceremony is emotional and special. Many people insist that they follow the traditions associated with the ceremony due to this importance. Some of these traditions include ‘something old, something new, something borrowed, and something blue’, wearing a white dress, being walked down the aisle by your father, tossing a bouquet to the unwed female guests, and so on. The modern bride might decide to forge forward with her own traditions and blaze a new trail. If you are one of these women, you may reject the old ways and pick something that’s more suited to you and your future husband. The modern bride does not do things in half measures; instead, she will likely plan her entire ceremony around her values and wishes. Luckily, she can have custom wedding invitations made that are exactly to her tastes. If you want to be one of these brides and have wedding invitations that suit the forward thinking nature of your wedding ceremony, then read on for all of the details!
Some women find old traditions to be irrelevant to their lives. They prefer to live in the now and reject values and parts of the wedding ceremony that are old fashioned. This is a deeply personal choice with no right or wrong answer, but each bride has her preference. If you are a modern bride, there are some parts of the ceremony you might want to alter, and some you might want to ditch altogether. You may decide not to be walked down the aisle by your father, for instance. Another tradition that is considered outdated by some forward thinking women is a white dress symbolizing purity. Yet another is the trend on wedding invitations to refer to women as having their husband’s last name. When you have custom wedding invitations made, you can have something that represents your choice to keep your last name. You can also have the invitations keep similar themes that you plan to incorporate into the ceremony. When your invitations are custom made, the sky’s the limit!
Every bride deserves to feel like a million bucks on her wedding day, but some people have backgrounds and circumstances that are unfortunate. When you combine these with the traditions of a wedding ceremony, the results can make a bride feel uncomfortable or nervous. For instance, if a bride’s father is unavailable or they are on poor terms, being walked down the aisle and the daughter-father dance lead to awkwardness or hostility. Instead, choose the aspects of your ceremony that make you feel good and healthy. This is your big day, so don’t feel chained by tradition – instead, do things your way. This includes every step of the ceremony, from custom wedding invitations to the menu at the reception. You’re the one in charge, so don’t feel like you have to embrace old traditions to make your guests happy! Instead, show your own personality and your own beliefs in the ceremony.
They always say ‘be yourself’. There’s no better way to be yourself than by having a wedding ceremony that reflects your love, your relationship, and the upcoming marriage that will last for the rest of your life. Some people find that traditional wedding ceremonies and vows don’t fit their particular relationship. They prefer something that is truly unique, and their personalities shine through. Why follow the cookie cutter display of nuptials when you can go your own way? Many couples write their own vows, have their groomsmen and bridesmaids dress in non-matching ways, have their weddings in locations other than a church or a courthouse, and so on. You can show your guests your unique and special love every step of the way. This process starts when they open their custom wedding invitations and ends when you depart for your honeymoon.
When you’re planning a non-traditional wedding ceremony, you may surprise or shock a few people. You don’t want these people to go through the process of figuring out their feelings on the day of your wedding, but you also don’t want to insult them by assuming they would be offended by your ceremony. The solution is simple: custom wedding invitations give your guests an idea of what your wedding will look like. You can let everyone in on your theme ahead of time and avoid surprise and awkward conversations easily.
If you’re a modern bride, you may not be okay with the idea of some old fashioned wedding traditions. You may look at being walked down the aisle by your father or tossing the bouquet as being unnecessary or painful. Buck the old trends and start your own wedding tradition by embracing your own values. You will have a beautiful and unique ceremony that truly reflects your love. Custom wedding invitations are the best way to start your nuptials off on the right foot. When you plan a wedding, you should be able to have everything be the way you like it. After all, it is your big day. If you’re a modern bride, make sure you have a ceremony that makes you feel happy, comfortable, and at home.
Tick, tick, tick. It’s 4:58pm and you’re staring at the clock. You’ve been at work all week, where you tirelessly toil away to keep the customers served and your boss happy. It’s not your dream career, but it suits you fine and it pays for your bills and your hobbies. Finally, the hand ticks over far enough that you can head home. You grab your coat, climb into your car, and speed home – or you would, if you didn’t find yourself hopelessly embroiled in rush hour traffic. Finally, after a long day and a torturous commute, you get home, order a pizza, and settle into your couch. You pick out your favorite movie and load it up and become lost in a world of action and fantasy. Just as the best part is starting, and you’re on the edge of your seat waiting to see how the hero gets out of this jam, you hear a loud banging. You got a little too lost in the movie, and now the landlord is angrily asking you to keep it down. What a shame! Luckily, there’s something you can use to prevent any more interruptions from people who need their beauty sleep. You’ll enjoy your favorite entertainment more, and your neighbours will get some more rest at night. Acoustic insulation is a great solution to the problem of enjoying your favorite kind of entertainment without waking up the entire block. Read on for all the details you would ever want to know, and how you can set it up in your own apartment.
You deserve for your free time to be truly free. When you have to restrict yourself and turn the volume down, you aren’t getting the real experience. Acoustic insulation allows you to get the full effect of your game or movie without sacrificing some of the most explosive action scenes and wittiest one-liners. With summer approaching, some of the best blockbusters are in theatres now and will be ready on DVD by the time you get your new insulation set up completed. Summer has the best and most adrenaline pumping action films available, so don’t diminish the experience of Iron Man 3, Man of Steel, Star Trek: Into Darkness, The Fast and the Furious 6, or After Earth. If you prefer a more distinguished and classy movie night that deals with tragedy and the human condition, then you can turn the Great Gatsby or World War Z up to max volume. Finally if you want to hear every joke, wise crack, and giggle in comedies like The World’s End or The Hangover Part III, then you need to turn the volume way up and lean back in your chair. Don’t allow your movie watching experience to be neutered by fear of the landlord knocking on your door; simply prepare your apartment properly.
Some movies are more of an active social event than something to passively view. Some movies invite commentary, laughter, jokes, and cheering. 2006′s Snakes on a Plane is one of the most well known examples of a movie that was silly yet vastly entertaining. Some people like to re-watch their favorite epic series, like the Harry Potter movies, or the Lord of the Rings saga and talk about all the little details with their friends. Other people like to turn on the classics and go over just why they’re so great. Still others like to turn their living room into an episode of Mystery Science Theatre 3000. No matter what you prefer you can hoot, holler, chatter, and cheer at the top of your lungs with acoustic insulation set up.
The budget to produce triple A video games keeps going up and up, and the increased budgets have led to these games becoming even more immersive and fun. Some people love multiplayer experiences. They pull on their headset, grab their controller, pick up a shotgun and go head to head in brutal combat with people from all around the world. Sometimes they cheer, sometimes the engage in a little trash-talk with other players, and other times they let out a cry of frustration when a sniper gets them from far away. No matter what, you shouldn’t have to mute or censor yourself, and the key to that freedom is acoustic insulation.
Other players prefer single player experiences. These games usually take you through a story, where the protagonist chases goals and hurdles through barriers and enemies alike to achieve them. The combination of graphics, storytelling, and player agency mean that these games can be even more involving and immersive than a movie. Whether you’re playing Commander Shepard in the Mass Effect trilogy trying to save the galaxy from the evil Reapers, or you’re Booker DeWitt and you’re exploring the flying city of Columbia for the first time, you’ll want to be into these fictional worlds as much as possible. Acoustic insulation lets you crank the volume and truly explore these fictional worlds.
If you’re a cinephile or a hardcore gamer, you probably want to settle down when you get home and enjoy a good story. However, if you turn the volume up a little too loud, you’ll have the landlord knocking on your door and telling you to turn it down. Avoid this mood killer by investing in some acoustic insulation. You’ll be able to experience your favorite movies and games without having to constantly glance over your shoulder. You can even have movie watching parties or multiplayer game sessions and be as loud as you want. Don’t put a damper on your favorite hobbies after spending a long day eking out a living. Reclaim your freedom and enjoy your favorite things to the max by installing insulation!
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